Community outreach...
Red Hook Fire Company launches Recruitment & Public Relations Campaign

Fire Chief Michael Burnett is heading up an extensive campaign to recruit new volunteers to the Red Hook Fire Company with a letter requesting support for the endeavor from local businesses and community organizations.
     In its early stages of development, the campaign is being created and implemented by local advertising firm, River Valley Marketing. Plans feature a kick-off press event at the fire house tentatively set for the end of March or early April.
     The effort will be bolstered by a series of full page educational ads about the fire company's mission and the community's increasing needs for volunteer service in the fire company and rescue squad to be run in local media and promoted on the fire company web site with current member profiles and detailed descriptions of services and training undertaken by the all-volunteer membership.
     According to Richard Wambach, principal of River Valley Marketing, the extent of the campaign will largely depend on the volume of support the fire company receives from this initial request for support from local businesses and organizations. "We fully expect great cooperation for a recruitment drive," he said, "because we have a very supportive community, whose leaders understand the importance of maintaining the highest quality volunteer fire and rescue organization in these changing times."
     The formal campaign will culminate with an Open House at the fire company sometime the end of April or early May. However, ongoing activities and additional publicity throughout the year will culminate in some special recognition or fire company-sponsored event recognizing National Fire Prevention week October 5-11.
     If you own a business in Red Hook or are a member of a community organization, please take a look at the letter the Chief is mailing. You can help spread the word for the future protection and safety of our community, neighbors and families by sponsoring a "thank you" message in our advertising promotion.
     Anyone interested in becoming a volunteer in the Red Hook Fire Company or Rescue Squad should stop by the fire station at 42 Firehouse Lane on Monday nights between 7:00pm and 9:00pm or call 845-758-8706.

Recruitment Sponsor Support Letter
Recruitment Ad Sponsor Order Form
Visit the RHFC web site